Hamara Bajaj goes off the roads

As I read about Hamara Bajaj going off the roads and saw a video on timeless advertisements lot of old memories flashed. These were the times of Doordarshan....yes that Doordarshan which my generation grew up watching. It was and is government owned and it was the only source of entertainment (electronic media). I remember advertisements like - of course, Hamara Bajaj..buland bharat ki buland tasveer; Nirma... rangeen kadpe bhi khil khil jaaye; Bajaj bulbs...jab main chota ladka tha; Onida...neighbour's envy, owner's pride so on and so forth.

As far as automobile adverts are concernend I only remember Hamara Bajaj.It was projected as a transport of the then middle-class which could not at all dream of having a car.This two-wheeler could take your mother to a temple, a father could take his daughter to an ice cream wallah or a husband could take his wife to the fresh vegetable market. Our dear Bajaj was a symbol of happiness of the middle-class even though only two people could sit on it. It was a symbol of prosperity, a symbol of buland bharat which was at a pace of turtle making a buland tasveer. Even though you could get soaked in rain, you could sweat in summers but it was yours...your own..just like your own family member. Yes it was hamara bajaj, humsab ka bajaj...you would be deeply missed.